CRM Marketing Communications Officer

We’re looking for a CRM specialist to play a key role in the planning and implementation of email and SMS marketing campaigns. Working closely with colleagues across Marketing and Student Recruitment, you’ll help deliver a highly engaging and personalised prospective student journey; from pre‑applicant through to onboarding and enrolment. 

You’ll support the conversion of prospects and pre‑applicants through tailored communications that reflect our values. At Cardiff Met, we’re always looking for better, more meaningful ways to connect, and your work will help us shape messages that feel personal, purposeful and timely.

You’ll make an impact by:

• Producing engaging communications that resonate with prospective students and guardians, influencing decisions and driving actions. 
• Collaborating with colleagues across marketing and student recruitment teams to develop timely and relevant communication campaigns.
• Designing on brand touchpoints - from lead generation to onboarding and enrolment.
• Utilising your CRM knowledge and experience to tailor customer journeys based on relational triggers. 

What you’ll bring 

You’ll bring a strong blend of CRM expertise, analytical thinking and creativity. You’ll be confident working with data, building segmented journeys and designing impactful communications that support prospective students at every stage of their decision making. You’ll also be skilled in using CRM programmes, designing forms and email templates, with excellent copywriting skills and an eye for detail.  

In addition, you’ll bring:

• A positive and collaborative approach;
• The ability to work to tight deadlines, with a track record of delivering projects in an organised fashion.
• The ability to measure success, solve problems and identify opportunities for improvement. 
• A good understanding of data protection legislation including GDPR.

Why join Cardiff Metropolitan University?

We are a values-based University. We are proud of our culture, and we are there for our people. Our community spirit is the golden thread that underpins our values and behaviours. We support and embrace inclusion that enables everyone to feel respected and able to perform at their best. By joining our University, you'll find yourself in a unique environment where a wealth of knowledge and resources are readily available, supporting you with your career development. 

We offer excellent benefits such as:

• Annual leave of 25 days, rising to 30 days after 1 years’ service, plus 12 bank holiday / concessionary days.
• Membership of the Local Government Pension Scheme with generous monthly contributions.
• Excellent family friendly policies – take a look on our Policy Hub page.
• Opportunities to learn and develop your skills with access to library and digital services facilities.
• Excellent sports and fitness facilities with subsidised membership.
• Free family access to our independent specialist wellbeing support provider, Health Assured.

Contact us 

For more information about the role please contact Ceri Harry, CRM Marketing Communications Manager on charry@cardiffmet.ac.uk or feel free to contact Cerys Purdon, Recruitment Manager on cpurdon@cardiffmet.ac.uk.

All applications must be submitted online.  

The person specification will be used as a tool for shortlisting; so please make sure you use this information when writing your application. You can find useful hints and tips about how to apply by visiting our Application Guidance page.

Applications may be submitted in Welsh, and an application submitted in Welsh will not be treated less favourably than an application submitted in English.

Should a high volume of applications be received, we may need to close this vacancy early. We therefore encourage you to apply as early as possible.

Cardiff Metropolitan University is proud to be a Disability Confident employer and a signatory of the Armed Forces Covenant.

All applicants with disabilities, or those who are part of the Armed Forces community who during the shortlisting process meet the essential criteria for the role will be progressed to the next stage.

The University is committed to creating a highly inclusive culture. We offer family friendly and flexible working arrangements and a range of staff networks, forums and events to support and develop our people. We warmly welcome applications from those traditionally underrepresented in the higher education sector.