Digital Media and Marketing Officer

As part of the Business Development team at Cardiff Met Sport, the Digital Media and Marketing Officer will play a key role in defining, designing, building, implementing and managing digital campaigns and communications across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. You will have a knack for creating engaging content and inspiring action across a range of audiences to either generate revenue or achieve sport & physical activity outcomes.

You’ll lead the way by: 

• Writing, commissioning, editing and publishing content – from newsletters to social media content as part of an integrated marketing communications and campaigns across all our channels and platforms.
• Develop, lead and execute a rolling 12-month social media plan, including content calendars and campaigns to maximise all opportunities to grow audience engagement, develop our brand, profile key sporting events and programmes and support the activation of commercial partners.
• Managing social media feeds, providing analysis on performance and making recommendations to improve through research and testing. This includes providing communications support and training to teams and clubs representatives across the sports.
• Working closely with Marketing & External Relations department to create and promote activities, tools, resources, case studies and impact stories that share lessons, and best practice models. 
• Producing compelling imagery that reflects our brand and drives traffic to our website, including infographics that communicate key information that reflect our objectives.
• Joining meetings and playing a part in making the decisions which shape the Cardiff Met Sports plans around communications and marketing. This includes developing and delivering a content plan for our digital channels that supports the communications strategy.

What you’ll Bring

Proven experience in digital communications and website development. Experience of promoting products and services of an organisation. Used to creating content for multiple audiences and understanding how to adjust the messages to fit. Experience of managing social media channels and making sure all activity supports the communications strategy and produces engaging digital conversations. Experience in producing engaging and persuasive content for print and digital publications and channels.

Additionally you’ll be: 

• Educated to degree level in marketing or business-related subject or substantial relevant experience.

Why join Cardiff Metropolitan University?

We are a values-based University. We are proud of our culture, and we are there for our people. Our community spirit is the golden thread that underpins our values and behaviours. We support and embrace inclusion that enables everyone to feel respected and able to perform at their best. By joining our University, you'll find yourself in a unique environment where a wealth of knowledge and resources are readily available, supporting you with your career development. 

We offer excellent benefits such as:

• Annual leave of 25 days Annual leave of 25 days, rising to 30 days after 1 years’ service, plus 12 bank holiday / concessionary days.
• Membership of the Local Government Pension Scheme with generous monthly contributions.
• Excellent family friendly policies – take a look on our Policy Hub page.
• Opportunities to learn and develop your skills with access to library and digital services facilities.
• Excellent sports and fitness facilities with subsidised membership.
• Free family access to our independent specialist wellbeing support provider, Health Assured.

Contact us

For more information about the role please contact Daniel Gomm (Assistant Director Business Development) at dgomm@cardiffmet.ac.uk.

All applications must be submitted online.  

The person specification will be used as a tool for shortlisting; so please make sure you use this information when writing your application. You can find useful hints and tips about how to apply by visiting our Application Support page.

Applications may be submitted in Welsh, and an application submitted in Welsh will not be treated less favourably than an application submitted in English.

Should a high volume of applications be received, we may need to close this vacancy early. We therefore encourage you to apply as early as possible.

Cardiff Metropolitan University is proud to be a Disability Confident employer and a signatory of the Armed Forces Covenant.

All applicants with disabilities, or those who are part of the Armed Forces community who during the shortlisting process meet the essential criteria for the role will be progressed to the next stage.

The University is committed to creating a highly inclusive culture. We offer family friendly and flexible working arrangements and a range of staff networks, forums and events to support and develop our people. We warmly welcome applications from those traditionally underrepresented in the higher education sector.